About
Welcome to It’s Better On The Road – we are a team of speed and adventure lovers mainly covering gear, tips, routes and adventures for motorcycle riders worldwide. We also run our own motorcycle tours at Ride of Passage and a content marketing agency focused on motorsport brands at Growth Lane Group.
We believe in the transformative power of speed and adventure to open hearts and minds. Our mission is to inform and inspire 1,000,000 riders and drivers each year to safely enjoy the road, wherever the road (or trail!) might take them.
As of October 2025, we’re one quarter of the way to that goal!
Today we pursue this mission by delivering comprehensive, meticulously researched information on motorcycle gear, routes, and off-the-beaten-path travel insights directly from the global riding community. We’ve also launched a content agency for motorsport brands to help them inform and delight customers with genuinely useful content.
Our Journey
It’s Better On The Road began as a personal project by Evan, a passionate petrolhead driven by an injury early in his motorcycle riding career. After going down the rabbit hole of motorcycle gear, he began sharing his findings and tests with other riders through It’s Better On The Road.
In 2023 the vision expanded beyond just providing content on motorcycle gear, but on delivering experiences and motorcycle travel guidance. We launched the pilot for our own motorcycle tours that year with Ride of Passage: a boutique motorcycle adventure company specializing in tours money can’t buy.
In 2025 we went further to providing services for motorsport brands to help them be discovered (and loved) by their potential customers in Google and AI search; our agency Growth Lane Group was born.
Our Community
We partner with riders, tuners, builders and drivers who spend their days immersed in wheeled machines and the adventures they bring us. If you’re testing gear, parts, routes, or building crazy machines, we want to hear from you and help share your knowledge to the global community through our platform.
Get Involved
Our vision of informing a million riders and drivers cannot happen alone; we need to work with you, the community of knuckleheads getting oil on your hands every day. Whether you’re a creator sharing content on YouTube, a builder making insane franken-machines, or you’re riding across the world on a bike, we want to boost your brand and visibility. Shoot Evan an email at [email protected].
Your stories and insights will help shape the adventures of others and lead to new rides and experiences you cannot imagine today. Trust me, I’ve lived it.
Watch for Imposters
Please note that It’s Better On The Road does not contribute content to other websites unless explicitly linked through our site or our the official social media profiles of our founder, Evan Rally. Ensure you are interacting with our authentic channels to get reliable information.
Evan’s Rides
Hello, Evan here!
I spend most of my time touring around Northern Thailand, but I’ve done longer rides I’ve documented below. If you’d like to connect about any of these rides or ones you’re going on, shoot me an email at [email protected].
Thailand, North to South
In 2021 I packed up my CRF250 and headed south from Chiang Mai, riding along the west side of the country down to the island of Koh Phangan.
I went solo and spent a bit of time in Kanchanaburi, Hua Hin, Bangkok, Surat Thani and Koh Phangan. The round trip was about six weeks. I’m happy to share what I learned with you if you’re considering this ride or region.
The Bitcoin Tour of America
In 2022 I came back to my home country of the USA for the first time in three years. I bought a Harley Davidson Ultra Limited and embarked on a tour across the country to visit various local Bitcoin meetups.
I also took on a new nickname through this trip, from my Twitter handle: Sidd. It stuck, and I still use it today.
All in all I covered about 12,000 miles and visited over 30 Bitcoin meetups and events. I was able to secure sponsorship for the trip from Swan Bitcoin, Unchained Capital, Bitcoin Magazine and Upstream Data. Swan Bitcoin made a miniseries about this trip across three episodes:
